Microsoft Emoji

Overview

Microsoft set out to redesign and animate its emoji collection, and I supported the team in developing the visual system that brought it all together. My role involved helping create a comprehensive design framework that defined the overall look and feel of the emojis, including their shapes, textures, motion principles, and design guidelines to ensure consistency across categories such as smileys, food, animals, people, and more.

Using this foundation, we designed each emoji in 2D before translating them into detailed 3D assets. From there, we animated a selection of emojis, bringing personality and movement to the collection while maintaining a cohesive visual language throughout.