American Horror Story — Season 12

Overview

FX Network and Tendril Studio collaborated to create a series of promotional animations for the 12th season of American Horror Story: Delicate. Working with limited information about the season’s storyline, the challenge was to develop visuals that captured the unsettling tone and intrigue of the series while preserving an air of mystery.

The resulting animated clips leaned into a dark, eerie aesthetic, featuring symbolic imagery such as black widow spiders, babies, and embryos. Through atmospheric motion, striking compositions, and unsettling visual details, the campaign helped build anticipation for the new season while staying true to the distinctive horror sensibility of the American Horror Story franchise.